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Nissan will focus on electrified cars in China

 Nissan Motor Co, which is experiencing financial difficulties, is expected to showcase its new environmentally friendly car at the Shanghai Auto Show, Shanghai, China, April 19-28, 2021. The car will explain Nissan’s future strategy on electric cars, Reuters , April 18, 2021. 

The car that Nissan plans to showcase at the auto show is the significantly redesigned X-Trail sports vehicle (SUV).

A similar SUV called Rogue entered the US market last year. The new Nissan X-Trail will be available in China later this year.

The new car is powered by a three-cylinder petrol-powered turbo engine, which one source says may face an uphill battle for a place in China, where similar technology is proving unpopular.

“The car is the one that has to succeed, the car that has to be won for us,” said one of the two sources. Both sources spoke on condition of anonymity because they were not authorized to speak to journalists.

In addition to the X-Trail debut in China, Nissan chief operating officer Ashwani Gupta is expected to tell reporters in Shanghai virtually from Japan on Monday that Nissan’s eco-car strategy has two branches, the company will focus on improving the fuel efficiency of gasoline-electric hybrid technology. , and electric car batteries make its line of vehicles in China more environmentally friendly.

In January, Nissan said all of its new vehicles in key markets, including China, would be electrified by the early 2030s, as part of its efforts to achieve carbon neutrality by 2050.

This strategy comes as regulatory pressure in China grows on auto makers to cut emissions.

China is a key pillar of Nissan’s reversal strategy, which involves focusing on producing profitable cars for China, Japan and the United States, rather than hunting down all-out global growth pursued by deposed boss Carlos Ghosn.

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The company is struggling to cut production capacity and line-up models by a fifth and cut fixed costs by 300 billion yen (US $ 2.8 billion).

Nissan aims to achieve a 5 percent operating profit margin and a sustainable global market share of 6 percent by the end of fiscal 2023.

It is not clear how detailed Nissan’s plans for a strategy in China will be shared on Monday.

Both sources said Nissan still plans to start accepting “pre-orders” in China for the upcoming Nissan Ariya electric SUV before the end of this year.

Nissan also plans to launch a hybrid version of the “e-Power” of the Sylphy compact car this year and the e-Power X-Trail as early as next year.

A company spokesman said Nissan plans to showcase in Shanghai a redesign of the X-Trail crossover, as well as the introduction of Nissan’s e-power gasoline-electric hybrid technology to China. He declined to comment on the other.

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